Hiatus for Breakfast?

Well, well, well… I am back in the blogosphere after more than a week off.  I had one week of summer vacation and became a vampire who quivered at daylight and thrived in the wee hours of the morning.  Case in point, I had fun.  When you have to wrap up an entire summer vacation in seven days – well as the saying states - go big or go home.

There is plenty of PR I could talk about; Beckham not showing up to his own party -tsk, tsk- the onslaught of viral marketing for The Dark Knight (Oscar nod anyone?), or the re-defining of my own brand – INTERN!  Regardless, I will save my fingers from typing and just state that by taking a week off from blogging I have realized that there is a multitude of things I would like to write and only 8 minutes of the work day left.  Instead I will leave you with this, I am breaking the fast and will be back to blogging about all sorts of things including my new frosted glass desk at my internship that I am falling head over jimmy choo’s with.

As well – thanks to those who had to listen to my banter and wordy sentences during text or bbm conversation… I’m sorry!  When I don’t type it out in some way shape or form, you all tend to get gramatically correct text messages – deal with it!

Lipgloss Feminism: the Re-brand

In class today there was talk of branding yourself. No, not with a hot piece of metal. Creating a self brand – how do you describe you. While this may seem like an easy task, it is a daunting one that I will need to succumb to on Friday. Now, I will enjoy it once I wrap my head around it but really, this isn’t an easy thing

Describing yourself means admitting to flaws. We all have them, let’s not beat around the bush. Flaws make us who we are, but really, are we going to brand ourselves with all the bad? No. The key is to take those flaws, admit them and see where the have brought you in the number of years you have existed on this pretty planet. From there it should be easy to tell the person who you are, flaws and all, and focus on the goods.

Branding Piece 1: I am a lipstick feminist – no not a stripper – a woman who is a force to be reckoned with but still shaves her legs. Lipstick feminism doesn’t have to be about women who turn what society deems as degrading into empowering. It can also be women who are comfortable with being a head turner both in looks and in intellect.

That’s a piece of my brand, and really branding doesn’t have to be a label. I am not all of a sudden labeled as a lipstick feminist and that’s it. And by the way, it should be changed to Lipgloss Feminism, let’s keep up with the times shall we folks.

Branding Piece 2-1,000: I am reader, a sister, a conversationalist, an event planner, a professional cheerleader, a daughter, a writer, a dancer in both reality and in my underwear, an avid reality show junkie, a watcher of highly well written television programming, a sports enthusiast, an avid snooze pusher, a bop around singing in my car to music listener and so on and so forth. That makes up a brand, the many facets of you.

I guess the difficulty is pin-pointing it for the task at hand. How do you make a brand to be released into the world of PR if you are still defining the ‘you’ your brand is trying to define? As well, I may define myself in a different way than others may – branding me could be another form of judging me. Or better yet, judging others and labeling them in a whole new way.

As communicators we need to look at branding as a work in progress. Products change, and therefore brands change – we are hot commodities too! Our brands will continue to change and thats ok, just as long as we aren’t going under the hot metal, we should all be fine.

As for my brand… still working on a logo.